Qantas and David Jones Launch Loyalty Partnership, Boost Travel Rewards
A new **Qantas David Jones partnership** lets you **earn Qantas Points** on retail purchases, boosting **travel rewards Australia**! Find out how to link your accounts and maximize your points.
Your everyday shopping is about to get a lot more rewarding, especially if you're dreaming of your next holiday. In a major move for Australian consumers, Qantas and iconic retailer David Jones have announced a new loyalty partnership set to launch in October 2025. This collaboration will allow millions of shoppers to turn their retail spending into travel rewards, making it easier than ever to earn Qantas Points.
How the Partnership Works
Starting in October 2025, members of both loyalty programs will have a new way to boost their points balance. For every dollar you spend at David Jones, either in-store or online, you can choose to earn one Qantas Point. If you prefer to keep your rewards within the retail ecosystem, you can opt to collect three David Jones Rewards points per dollar instead.
To get started, you will need to link your Qantas Frequent Flyer and David Jones Rewards accounts, which can be done easily online. Once linked, the points you earn can be used to redeem Qantas Points for a wide range of travel rewards, including flights, seat upgrades, hotel stays, and other premium experiences available through the Qantas Frequent Flyer program.
Maximizing Rewards and Benefits
This partnership opens up powerful opportunities for savvy shoppers to "stack" their rewards. For example, you could earn points from the Qantas David Jones partnership while also collecting benefits from brand-specific loyalty programs offered by labels like Country Road, Lancôme, or Sportscraft.
The benefits get even better for those with a David Jones credit card. Cardholders will double their points on purchases made at David Jones, significantly accelerating their earning potential. This collaboration brings together two massive customer bases, connecting the over seventeen million members of Qantas Frequent Flyer with the 3.6 million members of David Jones Rewards.
Industry Impact and Strategy
This strategic move further integrates everyday retail spending with the world of travel rewards. By allowing consumers to earn points on fashion, beauty, and homewares, the partnership is expected to increase member engagement and fuel demand for travel. As more people accumulate points, more will be looking to redeem them for flights and holidays, providing a welcome boost to Australia's tourism sector.
For those who use travel advisors, this partnership creates a new avenue for discussion. Professionals can help clients understand how to best leverage these new earning opportunities to plan and pay for future trips.
Partnership Launch Event
To celebrate this significant collaboration, a high-profile runway event is scheduled for October 15, 2025, at Qantas’s Hangar 96 in Sydney. The event will serve as the official launch and will also feature the debut of David Jones’s Spring Summer 2025 collections, stylishly marking the beginning of the new program.
Conclusion & Next Steps
The Qantas David Jones partnership represents a valuable new way for Australian consumers to earn travel rewards from their regular shopping. It seamlessly connects retail loyalty with one of the country's most popular frequent flyer programs.
Ahead of the October 2025 launch, members of both programs should look out for instructions on how to link their Qantas Frequent Flyer and David Jones Rewards accounts to ensure they are ready to start earning points from day one.
