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Worried About Credit Card Debt? Many Americans Now Use 'Buy Now, Pay Later'

Worried about credit card debt? You're not alone. A recent study reveals many Americans are turning to **buy now, pay later** services as a budgeting tool.

Updated on May 19, 2026
3 minute read
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Worried about credit card debt? You're not alone. A recent study reveals many Americans are turning to **buy now, pay later** services as a budgeting tool.

A significant number of Americans are embracing buy now, pay later (BNPL) services as a way to manage their finances, with many using these popular installment plans to make purchases without adding to their credit card debt. A recent Gallup study reveals that over a quarter of U.S. adults now use BNPL services sometimes or often, signaling a major shift in how consumers are approaching both spending and debt.

BNPL Usage by the Numbers

The appeal of splitting purchases into smaller, interest-free payments is widespread. According to the Gallup survey, conducted from April 1 to April 15 among 1,024 U.S. adults, a majority of Americans (51%) have tried BNPL plans at least once.

Regular usage is also on the rise, with 10% of respondents reporting they use these services often and another 17% using them occasionally. While the survey didn't track the specific items purchased or the amounts spent, the data clearly shows that BNPL is no longer a niche payment option but a mainstream financial tool for millions.

Financial Strain Drives Adoption

For many consumers, the decision to use BNPL is directly tied to their financial situation. The study found that lower-income Americans are more likely to depend on these payment plans. In fact, nearly half (46%) of those who feel they do not have enough money to live comfortably use BNPL plans frequently or occasionally.

This stands in stark contrast to those in a more secure financial position. Among Americans who feel they can live comfortably, only 16% use the services with the same frequency. This highlights that many turn to installment plans as a necessary tool when their income is tight or their existing credit cards are maxed out.

A Strategy to Avoid Credit Card Debt

One of the most compelling reasons consumers choose BNPL is to actively avoid high-interest credit card debt. The Gallup research shows a strong connection between concern over credit card balances and the use of installment plans.

Among consumers who are "very worried" about their credit card debt, 57% use BNPL services. Similarly, 52% of those who are "moderately concerned" also turn to these plans. This trend isn't limited by income; higher-income individuals who are worried about their credit card balances also use BNPL more frequently than their less-concerned peers, viewing it as a disciplined way to pay for items over time without accruing interest.

Conclusion and Next Steps

Buy now, pay later has cemented its role as a popular financial tool for managing purchases and steering clear of revolving credit card debt. However, while these services offer convenience and flexibility, it's important for consumers to be aware of the potential BNPL risks. Missing a payment can lead to significant late fees, and the ease of use can sometimes encourage overspending.

Furthermore, how BNPL usage affects a person's credit is evolving. While some plans don't report to the major credit bureaus, this is changing, and consistent use could eventually impact a user's BNPL credit score or traditional credit profile. To maintain strong financial health, it's wise to use these plans strategically and understand the terms of each agreement. Being mindful of your overall financial habits is key, as is avoiding some of the five financial mistakes Americans in their 30s and 40s are making, expert warns.

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