Fanatics and American Express Team Up for New Sports Rewards Card

Sports fans with an American Express card have something new to cheer about. In a major new collaboration, Fanatics and American Express are launching a partnership that will introduce a co-branded credit card and add the sports merchandise giant to Amex’s popular Membership Rewards program. This move gives sports enthusiasts new ways to earn and redeem rewards on everything from team jerseys to collectibles.

Fanatics to Join Amex Membership Rewards

For the first time, American Express is adding a sports-focused partner to its lineup of Membership Rewards transfer options. Within the next year, eligible U.S. cardmembers will be able to transfer their Amex points directly to Fanatics FanCash, the company's loyalty currency.

FanCash can be redeemed for a wide variety of items across the Fanatics platform, including official sports merchandise, trading cards, and exclusive fan experiences. While this creates a valuable new redemption path for cardholders, the specific transfer ratio—how many Membership Rewards points it will take to get a certain amount of FanCash—has not yet been revealed. This detail will be crucial in determining the overall value of the new partnership for consumers.

New Fanatics American Express Card Details

In addition to the points transfer option, the two brands are launching the new Fanatics American Express Card, which is set to debut later this year. The card will be issued by First Electronic Bank and managed by Imprint, a company specializing in co-branded card programs.

While many key details are still under wraps, we know the card will offer several core benefits, including:

• The ability to earn FanCash on purchases.
• Elevated status in the Fanatics ONE loyalty program.
• Access to valuable American Express Offers.

Important information such as the card's annual fee, specific earning rates on spending categories, and a potential welcome bonus have not yet been announced. These factors will ultimately define the card's position among the best credit cards for sports fans.

Expanded Partnership and Events

The collaboration extends beyond points and credit cards. American Express will now be the Official Payments Partner at select Fanatics online stores and retail locations around the world.

Furthermore, Amex is strengthening its presence in the sports world by serving as a presenting sponsor for Fanatics Fest NYC in 2026. This major fan event is scheduled to take place in New York City from July 16-19, 2026. This partnership complements Amex's existing relationships with major sports organizations like the NFL, NBA, WNBA, and Formula 1, signaling a growing trend of rewards programs offering more diverse, lifestyle-oriented benefits beyond traditional travel.

Conclusion and Next Steps

The partnership between American Express and Fanatics is a significant development for sports fans who are also savvy rewards collectors. It introduces a brand-new redemption option for the valuable Membership Rewards program and will soon offer a dedicated sports credit card for earning Fanatics rewards.

For now, interested consumers should keep an eye out for more details. The true value of transferring points to FanCash will depend on the final transfer ratio, and the appeal of the new card will hinge on its earning structure and annual fee. If you're looking to build up your points balance in the meantime, you can explore some of the best American Express credit cards or learn how to refer friends to American Express cards and earn bonus points.